Priced in rupees. Published in public.
Two numbers make up your bill. Ours, and Meta's. Here are both.
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| Billed monthly | GoStandard price , currently ₹999per month, billed monthly | Most chosenProStandard price , currently ₹2,449per month, billed monthly | BusinessStandard price , currently ₹5,449per month, billed monthly |
|---|---|---|---|
| Best for | One person, testing | A small sales team | Multi-branch |
| Contact limit | 500 | 5,000 | 20,000 |
| WhatsApp shared inbox | Included | Included | Included |
| Chat assignment | Included | Included | Included |
| Visual flow builder | Included | Included | Included |
| Broadcast campaigns | Included | Included | Included |
| Campaign scheduling | Not included | Included | Included |
| WhatsApp calling | Not included | Included | Included |
| Number masking | Not included | Not included | Included |
| Setup fee | None | None | None |
| Meta message charges | Paid by you, direct to Meta | Paid by you, direct to Meta | Paid by you, direct to Meta |
| Start on Go | Start on Pro | Start on Business |
- Best for
- One person, testing
- Contact limit
- 500
- WhatsApp shared inbox
- Included
- Chat assignment
- Included
- Visual flow builder
- Included
- Broadcast campaigns
- Included
- Campaign scheduling
- Not included
- WhatsApp calling
- Not included
- Number masking
- Not included
- Setup fee
- None
- Meta message charges
- Paid by you, direct to Meta
- Best for
- A small sales team
- Contact limit
- 5,000
- WhatsApp shared inbox
- Included
- Chat assignment
- Included
- Visual flow builder
- Included
- Broadcast campaigns
- Included
- Campaign scheduling
- Included
- WhatsApp calling
- Included
- Number masking
- Not included
- Setup fee
- None
- Meta message charges
- Paid by you, direct to Meta
- Best for
- Multi-branch
- Contact limit
- 20,000
- WhatsApp shared inbox
- Included
- Chat assignment
- Included
- Visual flow builder
- Included
- Broadcast campaigns
- Included
- Campaign scheduling
- Included
- WhatsApp calling
- Included
- Number masking
- Included
- Setup fee
- None
- Meta message charges
- Paid by you, direct to Meta
All prices per month, excluding 18% GST. Meta bills you for messages separately and directly, against your own WhatsApp Business account.
What actually changes between plans
Only the rows where the plans differ. Everything identical on all three is listed underneath instead.
| Feature | Go | Pro | Business |
|---|---|---|---|
| Contacts | |||
| Contact limit | 500 | 5,000 | 20,000 |
| Contact export | Not included | Included | Included |
| Custom fields | Not included | Included | Included |
| Tags | Not included | Included | Included |
| Import contacts from WhatsApp | Not included | Included | Included |
| Shared inbox | |||
| Chat assignment | Included | Included | Included |
| Agent accounts | Not included | Included | Included |
| Internal notes | Not included | Included | Included |
| Message forwarding | Not included | Included | Included |
| Chat export | Not included | Included | Included |
| Number masking | Not included | Not included | Included |
| Calling | |||
| WhatsApp calling | Not included | Included | Included |
| Call recordings | Not included | Included | Included |
| Number masking on calls | Not included | Not included | Included |
| Broadcasts & templates | |||
| Contact segmentation | Not included | Included | Included |
| Campaign scheduling | Not included | Included | Included |
| Campaign analytics | Basic | Advanced | Advanced |
| Campaign pause & resume | Not included | Included | Included |
| CSV campaign reports | Not included | Included | Included |
| QR-number campaigns | Not included | Included | Included |
| Carousel messages | Not included | Included | Included |
| Catalog messages | Not included | Included | Included |
| Automation | |||
| Visual flow builder | Included | Included | Included |
| Multi-step automation | Not included | Included | Included |
| Complex journeys | Not included | Included | Included |
| Live flow sessions | Not included | Included | Included |
| AI to human handoff | Not included | Included | Included |
| AI | |||
| AI auto reply | Not included | Included | Included |
| AI suggested replies | Not included | Included | Included |
| AI knowledge base | Not included | Included | Included |
| Long-term AI context | Not included | Included | Included |
| AI tool calling | Not included | Included | Included |
| API integrations for AI | Not included | Included | Included |
| OpenAI and Google Gemini | Not included | Included | Included |
| DeepSeek | Not included | Not included | Included |
| Lead capture | |||
| WhatsApp forms | Not included | Included | Included |
| WhatsApp website widget | Not included | Included | Included |
| Contact forms | Not included | Included | Included |
| Embeddable inbox | Not included | Included | Included |
| Developer & API | |||
| REST API | Not included | Included | Included |
| API keys | Not included | Included | Included |
| Outgoing webhooks | Not included | Included | Included |
| Webhook and API logs | Not included | Included | Included |
| Analytics & notifications | |||
| WhatsApp analytics | Basic | Advanced | Advanced |
| Agent activity reports | Not included | Included | Included |
| Mobile notifications | Not included | Included | Included |
| Email notifications | Not included | Included | Included |
| Account & permissions | |||
| Meta embedded signup | Not included | Included | Included |
| Roles & permissions | Not included | Included | Included |
| Advanced permissions | Not included | Not included | Included |
| Support | |||
| Priority support | Not included | Included | Included |
| Dedicated account support | Not included | Not included | Included |
Contacts
- Contact limit
- 5,000
- Contact export
- Included
- Custom fields
- Included
- Tags
- Included
- Import contacts from WhatsApp
- Included
Shared inbox
- Chat assignment
- Included
- Agent accounts
- Included
- Internal notes
- Included
- Message forwarding
- Included
- Chat export
- Included
- Number masking
- Not included
Calling
- WhatsApp calling
- Included
- Call recordings
- Included
- Number masking on calls
- Not included
Broadcasts & templates
- Contact segmentation
- Included
- Campaign scheduling
- Included
- Campaign analytics
- Advanced
- Campaign pause & resume
- Included
- CSV campaign reports
- Included
- QR-number campaigns
- Included
- Carousel messages
- Included
- Catalog messages
- Included
Automation
- Visual flow builder
- Included
- Multi-step automation
- Included
- Complex journeys
- Included
- Live flow sessions
- Included
- AI to human handoff
- Included
AI
- AI auto reply
- Included
- AI suggested replies
- Included
- AI knowledge base
- Included
- Long-term AI context
- Included
- AI tool calling
- Included
- API integrations for AI
- Included
- OpenAI and Google Gemini
- Included
- DeepSeek
- Not included
Lead capture
- WhatsApp forms
- Included
- WhatsApp website widget
- Included
- Contact forms
- Included
- Embeddable inbox
- Included
Developer & API
- REST API
- Included
- API keys
- Included
- Outgoing webhooks
- Included
- Webhook and API logs
- Included
Analytics & notifications
- WhatsApp analytics
- Advanced
- Agent activity reports
- Included
- Mobile notifications
- Included
- Email notifications
- Included
Account & permissions
- Meta embedded signup
- Included
- Roles & permissions
- Included
- Advanced permissions
- Not included
Support
- Priority support
- Included
- Dedicated account support
- Not included
On every plan, including Go
These are not in the table above because three identical ticks help nobody choose. They are worth saying once, because on most platforms half of this list is an upgrade.
- WhatsApp shared inbox
- Contact management and import
- Conversation status and quick replies
- Rich media messages
- Template management, creation and submission to Meta
- Template status tracking, media headers and interactive buttons
- WhatsApp broadcasts with personalisation
- Delivery tracking — sent, delivered, read, failed
- Flow templates and keyword automation
- Pause automation per chat
- Click-to-WhatsApp links
- Conversation analytics and delivery reports
- Browser notifications
- WhatsApp Business account connection
- Standard support, on WhatsApp
The part nobody puts on their pricing page
Meta bills per message, and only when the message is delivered. It used to bill per 24-hour conversation window — that changed on 1 July 2025, and a lot of pricing pages still have not caught up.
The rate depends on the category. Marketing costs the most. Utility messages like order updates cost far less. Service replies inside a window the customer opened are free — for another month.
This rate is set by Meta and is identical on every platform. What differs is whether it reaches you through your provider, with a margin on top. Ours does not go through us at all — Meta bills you.
| Category | Meta's India rate | What WayMiro charges you | What we add |
|---|---|---|---|
| MarketingOffers, launches, anything promotional.Meta raised this about 10% on 1 January 2026, from ₹0.7846. | ₹0.8631per message delivered | ₹0.8631 | ₹0.00 |
| UtilityOrder updates, delivery alerts, payment confirmations.Gets cheaper as your monthly volume grows. | ₹0.115per message delivered | ₹0.115 | ₹0.00 |
| AuthenticationOne-time passwords and login codes.Also volume-tiered. | ₹0.115per message delivered | ₹0.115 | ₹0.00 |
| ServiceYour own replies inside a window the customer opened.Free until 30 September 2026. See below. | Free | Free | ₹0.00 |
Marketing
Offers, launches, anything promotional.
Meta raised this about 10% on 1 January 2026, from ₹0.7846.
- Meta's India rate
- ₹0.8631
- What WayMiro charges
- ₹0.8631
- What we add
- ₹0.00
Utility
Order updates, delivery alerts, payment confirmations.
Gets cheaper as your monthly volume grows.
- Meta's India rate
- ₹0.115
- What WayMiro charges
- ₹0.115
- What we add
- ₹0.00
Authentication
One-time passwords and login codes.
Also volume-tiered.
- Meta's India rate
- ₹0.115
- What WayMiro charges
- ₹0.115
- What we add
- ₹0.00
Service
Your own replies inside a window the customer opened.
Free until 30 September 2026. See below.
- Meta's India rate
- Free
- What WayMiro charges
- Free
- What we add
- ₹0.00
Rates as published by Meta, checked 1 September 2026. Meta changes them from time to time and they are the same on every platform, so check Meta's own rate card if this page has gone stale.
Two things stop being free on 1 October 2026
Service messages — your own free-form replies inside a window the customer opened — have been free since November 2024. From 1 October 2026 Meta charges for them per message.
Utility templates sent inside that same open window have also been free. They become chargeable on the same date.
Meta prices service messages at the same per-message rate as utility in each country, which puts the India figure near ₹0.115. Whatever Meta sets, Meta bills you for it directly — there is nothing on it for us to add.
If most of your volume is support replies rather than broadcasts, your Meta bill goes up in October no matter which platform you are on. Worth knowing before you sign anything this month.
Utility and authentication get cheaper as your monthly volume grows — up to about 30% off the list rate. Marketing has no volume tiers. Those discounts are Meta's, and they reach you in full.
What will you actually pay?
Nothing here is sent anywhere, and there is no email gate at the end.
Your numbers
Move these to match a normal month. Nothing is sent anywhere and there is no form at the end.
Opted-in customers on your list
How often you send to that list
Conversations your customers start
Your monthly bill
Estimated, in rupees, itemised
You pay us
- WayMiro Pro
- ₹2,449
- Setup fee
- ₹0
- GST at 18%
- ₹441
Platform fee, billed monthly in advance
There isn't one
On the platform fee
You pay Meta, directly
- Message charges
- ₹17,262
- Support replies
- ₹0
- What we add to Meta's rate
- ₹0
20,000 marketing messages × ₹0.8631
1,200 chats your customers started. Free until 30 Sep 2026; Meta starts charging per message on 1 Oct
We never touch this money, so we could not add to it if we wanted to
Both, per month
₹2,890 to us · ₹17,262 to Meta
₹20,152
Meta's rate is per message and changes from time to time. This uses the marketing rate as at 1 September 2026. Support replies stop being free on 1 October 2026. Your real bill depends on which message categories you actually send, and we'll work it out with you before you sign up, not after.
Before you ask
No, and we would rather say so than dress a WhatsApp chat up as one. Instead we build a working demo on your own business number, with your products and your questions, usually inside a day. If it does not do what you need, you have lost a day and nothing else.
Send us your current invoice.
If you're already paying someone else, we'll tell you whether we can beat it. If we can't, we'll say so.
We answer 9am to 9pm IST, most days sooner.